WHO IS FREEDA?
Freeda is an award-winning Afro-Pop artiste from Namibia, whose 15-year journey has moulded her into a vibrant solo artist with well-choreographed performances that are well loved by her fans. Currently signed on to the Westcoast D.O.C record label, she makes her debut on Coke Studio Africa 2017 as a Big Break Artist paired with Wawa Salegy from Madagascar and Kiff No Beat from Ivory Coast.
Prior to going solo, Freeda was part of a group, Gal Level, which went on to become one of the most celebrated female duos in Southern Africa, compared to the likes of Destiny’s Child from the US. The group was nominated for numerous awards all over Africa including the Channel O Music Video Awards for Best African Southern Best R&B Video, KORA awards for Best Female Group Southern Africa, Sanlam Namibian Music Awards, MTV Base Awards and NAMA Awards. More than a decade later, Freeda embarked on a solo career and got signed on to Deal Done Records, where she released her first solo album “Just Freeda”. In 2014, she was signed on by Westcoast D.O.C and has so far released a new album “Chronicles”, which featured hit songs Change the World, Mutjaka, Mojo and No Money No Honey. Key sales for the album were in Europe, USA, Australia, Japan, Norway, and China. She has performed alongside great African artists such as Mafikizolo, Yvonne Chaka Chaka and P Square.
GIRL ON HER LEVEL
With a growing global audience, Westcoast D.O.C has ensured her music is heard beyond Africa by securing a marketing deal with Hollywood Unlocked, a Hollywood based Media Company owned by Jason Lee of the Love and Hip Hop fame and champion boxer Floyd Mayweather. Under this deal, Hollywood Unlocked will be Freeda’s brand ambassador and market the Freeda brand in the US. Additionally, UK-based company Twilight Studios is responsible for marketing her brand in Europe.
THE BACK STORY
Born Freida Haindaka, she started singing at a very young age. Freeda was the lead singer of the bands Kalaharians and Dungeons. The Dungeons released one album in 2000 before breaking up, after which Freida formed Gal Level in 2003 and began climbing the ladders of success.
KIFF NO BEAT Is an Ivorian rap band known for their diverse musical genre that constitues R&B, Ragga /Dancehall, Rap and Pop infused with elaborate choreographies.
South African Dance Queen Busiswa makes her second appearance on Coke Studio Africa in 2017, collaborating with Zambian rapper Slapdee.
Talented Ethiopian singer, songwriter and performer Sami Dan is renowned for his hit song “Tefa Yemiyelen”.
Wawa is a performer and composer from Madagascar, well known for his tracks that adopt the local musical genre known as Salegy.