Keep that shape
Tab was the first diet soft drink produced by The Coca-Cola Company. Its market
debut took place in 1963. Tab has been reformulated many times, but has become something
of a "cult" beverage with heavily dedicated drinkers.
Just take a look at www.ilovetab.com to see what we mean! What makes Tab totally
unique is that it’s the only sugar-free and caffeine-free beverage on the market.
Other attributes include:
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Less than 1kj per 100ml
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Slightly lower carbonation than Coca-Cola
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Sweetened
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Helps you look and feel good
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Print advertising is the main means of marketing the brand.
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