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Established in 1886, The Coca-Cola Company operates in more than 200 countries and
markets more than 2,800 beverage products. Few companies share a similar level of
global brand recognition and, by extension, a similar position in consumer consciousness.
The company considers one of its greatest strengths to be the ability to conduct
business on a worldwide scale, while maintaining a local approach.
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More than 80% of Coca-Cola branded products are produced and distributed by locally-owned
bottling companies, enabling Coca-Cola to stay in touch with the dynamic social
contexts in their operating environments, while contributing to the development
of local economic potential.
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Improving the quality of life in the communities where it operates has always been
an integral part of Coca-Cola’s business model, be it through promoting active lifestyles
and well-being, assisting in economic development or supporting a range of social
upliftment programmes.
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A locally-tailored approach
As Coca-Cola’s presence grew across the globe, so did the need to give greater direction
to the company’s social investment efforts, culminating in the establishment of
The Coca-Cola Foundation in 1984.
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Run from the company’s headquarters in Atlanta, USA, the Foundation gives strategic
direction to the regional operations. In 2001 the company established The Coca-Cola
Africa Foundation (TCCAF) to co-ordinate social funding on the continent across
four focus areas, namely health, education, environment and entrepreneurship.
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The Coca-Cola South Africa (CCSA) Business Unit is able to work within these four
areas to identify projects that meet specific local priorities, while contributing
to holistic socio-economic development on the continent.
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